A MUST READ

I tweeted about this a while back when a pro photog friend of mine made me aware of this article. It is an absolute must read for anyone in the photography or visual arts field.

http://www.mcpactions.com/blog/2009/10/12/how-should-i-price-my-photography-words-of-advice-from-jodie-otte/ It really hammers home the balance of doing what you love as a photographer but keeping family first--a fine balance that is so determined by knowing your numbers and having great biz skills. It's so crazy how $125K of sales equals $45K of take-home pay. And when you think about the hours you have spent, if you don't have a handle on the numbers, you'd be better off working somewhere for minimum wage.