Sunday, February 1, 2009

Getting the Word Out!

Different photographers and artists have asked me how I get the word out about my work and company. Sometimes, I think, why are you asking little old me? I'm just a stubborn girl that obsesses over just about anything I do.

Nonetheless, this is what I have found to be the most helpful:

1. A sweet website! We live in a Cyber Age people. Kids today, elementary aged kids, can't image life without cell phones--my little nephews have their own! I didn't get one til I was in college and had to commute an hour for work in the winter. And that's one example of how technology affects the culture of today compared to the culture of 20 years ago.

So websites are key. All my clients have either found me through a google search or through referral, which leads me to #2.

2. Word of mouth is SO important! I send out quarterly newsletters to all the clients who have ever worked with me. I blog on a fairly regular basis. I have lots of friends on FACEBOOK and have now joined Twitter--it's crazy but there is power in social networking like that and it gets my name in front of people.

3. I have been very fortunate to have been involved with students (as a teacher and as a youth sponsor and leader in different youth groups, campus organizations, etc.) from junior high up through college for the past 10 years--so it's been natural to photograph these different people with whom I have worked and had relation. So RELATIONSHIP is super important! Get out there and get to know people--there are so many amazing people in this world! Not only do relationships lead to paying jobs, but it leads to personal growth and development. I have had the great privileges to work under Kevin Kubota and Doug Gordon and maintained friendships from those experiences--these are peers and friends who I can bounce ideas off of, vent to, and pick their brains. Get involved and build relationships with other photographers--those friendships are priceless.

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